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this is an interview I’ve been wanting to do for a while that’s with Jeri Ryan and Faceman and named many in Australian sport would be familiar with and we’ve known each other for many years but we’ve never sat in front of each other talk in quite variable so given that you are essentially the biggest benefactor Australians like things ever Martin I thought I’d find out if you still love the sport as much as you did when you started all this massive tree hedge proposition I certainly do there’s a great board and still very proud of the team that we created if we could just sort of step all the way back to we will first sort of learned about Simon can you explain to me what it is that would you in in the first place I grew up in Bendigo tract had the better Drive near the Sun – I used to come through and a friend of mine a couple brothers Winston cycling’s and even I used to do but south when I ran had lots of a patient very little ability oh it’s used to follow the Tour de France since we did order Santora and some track but it was 92 that I could approach by Cathy watt requiring some funds to go into some altitude training in the Rockies so I wrote a check out and she went off and came back for gold medal I thought gee this is this is a great return on my investment and you know I knew a couple people so we decided to set up the JK cycling team with Gary Boylan we rode here in Australia and in America June July year and and from there after two years for dominating I thought okay what we have to do is create events the money into developing cyclists and started investing as a sponsor with the the ice and also had a few years of the a is you know we’ve been involved the jcarroll some to an hour for Jean the eleven twelve years as maitre sponsored so and then came across Shan Bannon got involved of the I is around 12 years ago sponsored program heading into the Olympics for eight years and then we decided to set up the green edge team the rest is history I was in Corsica and which was basically the prelude to a halcyon moment in your GreenEDGE experience when Simon on the stage and stage 3 being Peter Sagan took me and the next day you win the 10 time trial take the yellow jersey he passes it on to Daryl I mean even as I’m speaking that sequence I’m getting goosebumps remembering it and it was a fantastic period for me that was the highlight of watching a team because I have to be on hand for you so far was that simon yates been in the Vuelta Matt Haines and winning Perry Roubaix Simon Gerrans in memory but there’s been conquest but which one stands out to you well they all stand out but equal first is certainly nice when the whole team won the time time trial we went into the yellow and simon yates went in a welter i was you know there and but each one each win equals nature you went out the little conquests in Bastion working got so many headlines the bus yes was my fault I arrived and said where’s the bus are where any four caves that boy’s gonna ride back to hotel and I said hey look you know we’re gonna a day that we had potentially could win it and what happens after they trace the Moody goes to the bus you know when I can be you should get the bus here so some of the sports directors

went to happy that I pulled that call but history is that we crashed the bus we were told to come under and it wasn’t the bus drivers fault but anyway we got more publicity out of that and hauled Tour de France and we got on the front page of the Danish papers New York Times never ever feature anything about cycling so it was a great PR stunt so what’s the motivation well it might have actually ease and this year we’re working very hard to have baked a large six knobs and hopefully this year we can announce that we’ve got a major sponsorship you know what we need to do is go that next level you know we our budget is I think properly event things budget out of the teams but we’re number one in women’s and number one in number five in men’s so I think we’ve punched about their weight so hopefully that we can therefore go to a bigger budget some more sponsorship and get that next level the first year was 2012 were closing in on rounding out a decade do this you can’t have an unlimited lifespan usually sponsors come and they’re gone within five years in Pro Cycling there’s a few exceptions but you’re now coming up to one of the store but sort of Hillman and it wasn’t that long ago that you were a novelty new Act well was hitting them in car 22 in the peloton today you know we’re setting up you know number three the Giro that the Tour de France we’ve been up at number one I got a taste for that so hopefully we can maintain that status to carry on from what you were just talking about it’s the motivation comes from trying to elevate Australian cycling status well that’s certainly been that what it’s always been my motivation and sponsoring some Cathy to the VIS the IRS to the AIS the Olympic campaign events creating competition here you can’t grow and continue to ground this the competition grows around you so but you know if it’s business or what sport I’ve got a lot of pleasure out of seeing me provide an opportunity from any young person in business or and sport as I said and to see the people that come through the program we’ve had some young talent go on to bigger and better things and carve up you and Wright goes back a long time well I go back further to young me and called Cadel Evans that great in that Jacob the highest program and and I sit back and I’m like I yeah I’ve helped or assisted in their journey it’s very generous but we can essentially say that the team in fact I found that it is and this is no doubt as I’ve said before my kids concerned about the inheritance og we we that they say what’s the teen costing us okay how’s our asset basis year compared to last year yes it’s up no more questions so but on a serious note yes added for us to go next stage we need to get some corporate money or more corporate money into the team yes they’ve just retired after you know 8 million people around the world I’ve seen them but we currently have Malan Rouge in New York which is I think just the second selling ticket sales show and we’re just about to put four more shows out around the world in the next two years it’s based on the movie so hopefully that we can win a Tony we

won a Tony Award last year for King Kong which is in New York for the creature and so yeah it’s something I’m very proud of once again that’s surrounding yourself a good people that can take you on that journey and more importantly success and sustainability what I was sort of trying to get to with that I mean the position that you hold based on that gamer with Walking with Dinosaurs is that you effectively for years from my understanding correct me if I’m wrong is that you became Australia’s richest entertainer so in other words it was a roll of the dice and it turned into a little bit of gold dust or what you’d like to get involved in is something that you’re passionate about like horse racing is key amongst them and then you go and win the Melbourne Cup with hurricane won a couple a couple is rekindling I film you because I’m not do so we’ve we’ve had a bit of success in that area but once again you know it’s it’s a hard if everything was easy everyone would be doing it so but now it’s been a great journey and I’m very fortunate that I’ve had more things go right than wrong and it is a business and do you see that what cycling she’s I was I mean your investment is part of your business impetus is hideous and cycling falls into that category just see it coming let’s say you go to another title sponsor and the investment from outside do a you know for the long game so that eventually it’s that’s turning into a profitable entity well once again for most sporting clubs at that what you you income you end up spending the this bit of businesses around investments in a cycling team but what we’re looking to do is make it sustainable and successful sustainability’s of the passion of your son that is and the environment but health you know you look the people on all different sizes out on bikes you know we had before the city in a last year you know cycling everyone wants to get out there and enjoy the fresh air and you know it’s a growing not only as a sport but growing as individuals taking up but there’s a fitness form of fitness and how supportive of the Australian Government being in your initiatives let’s just talk about your association with let’s say politics because if if that’s alright with you that’s fine yeah I mean you’ve gone through you’ve had bipartisan support and I’m curious if it’s been your investments into let’s say the IAS have been reciprocated by the government if they’re appreciative of the the input you offer for cycling and the growth of a sport which offers a benefit to Australians well I hope they’ve appreciated but we’ve never had any grants or government money be near the businesses that through cycling or theater you know we have now through the dinosaurs we have a company called the creature technology company which in the last two years has grown from 60 people to 120 to 20 and 25 building creatures and animatronic creatures we’re the best in the world in fact the university Universal Studios theme parks would like us to set up where all our workers export we’ve got work for the next three years so you know but I’ve never actually government to support anything that I’ve done I don’t I don’t rely on government support to achieve what I’ve done that leads me to something that I am curious about I’ve read it as a room so I wonder if I could confirm but let’s say through all the years of cycling Australia investment yeah I don’t even want to try and tally the amount of dollars that you’ve poured into that program but then it comes to Rio and I heard it said that you asked if you could attend the track events after having sponsored the things the national team’s of so many years like geez and

probably close to 100 million dollars probably more and then my accounts can confirm them that’s considerable son let’s finish it but then you asked if you could go and attend the track events and watch the Australians go ahead and head with the Brits in the much-anticipated Team Pursuit which was of course a riveting performance and they said where were you can buy your ticket is that correct no what happened was that I got an email saying that you’ve been allocated two tickets for four events but if you want to get the finals you’ll have to purchase tickets and is that was that the moment where you said oh no I don’t want to be off it’s like in Australia or any longer correct with the ice program as well as the cycling Australia he was certainly disappointing after yeah and I can say it the lead-up to the Olympic Games you know was I invested four million dollars in trying to get a team up to win a gold medal and I got offered for tickets or two tickets for four events and had to buy my own Finals tickets it’s kind of shocking it’s kind of upsetting in factors will you move on you never look back but you know I jumped in a chair for a year to try and sort out cycling Australia but I think they’re on the right path near hopefully and I wish them all the best and we’ll be there cheering on the Aussies in Tokyo watching from afar and probably cheering on green ants or mr. Elton Scott athletes rather than no no all the stress horse tranqs and you know it’s not a bit just us all Australians and you know today I’ve bumped in to live with Ritchie mmm I said Ritchie well done later because over you know two days ago said listen if we count me today I hope you do right the same a Nicola I always go up giving a big cuddle and wish him all the best and you know because you you want you want to see and not only Australians you know because we’re multi national team now and you just because they’re so hard to win you just want people to achieve it but yet I’ve been around in business and sport a long time and you know there’s always going to be the highs there’s the lows and disappointments but you move on you never look in the rearview mirror going forward because you’ll end up hitting something already running off the track off the plane you’ve got so you got to pick yourself up and and keep going forward that’s an impressive attitude to havelet’s it’s nice that he’s to see you so relaxed when I would probably say setbacks stumbling blocks and that’s not a question as to the statement okay the hi traders a stumbling blocks but not a setback you look good nice important your health your friendships and relationships and the support you get and you move on it’s been so many highs during this Mitchell and Scott experiment let’s call it an experiment but it’s prospered is there a moment where you think I came now okay we’ve done that you know boxed eat do something else no I don’t you know patient about cycling the people you know fantastic it’s a great sport and I get a lot of satisfaction out of you know people coming up to me and saying hey well done Jerry thanks for giving us a team and as full of always and my mother who was a great role model for me but she wasted his more out of giving and than they’re saving you know I grew up in very humble family have nine children she’d always have a couple here that

didn’t were extras at the table that Jack didn’t you know during that hardship and I grew up in the 50s and and and so I’m very fortunate who values have rubbed off on if you do all of your experiences in the cycling game and bundled them together and said to someone he is this is the inspiration you need that will change your life one example would you offer in terms of it you know as a young rider coming through sports director or as a team it’s so important that you develop the right culture right and to me people say you know what’s the difference you know what’s the definition of culture to me culture is about expectation it’s about where you want to be you set your goals or your standards that you’re going to allow and to have an untidy office or an untidy factory or that when people don’t meet their targets you accept that the same yeah in sport didn’t Melbourne Storm a great example that when Cameron Smith started 12 years ago is the Rugby League sorry yes you know but it’s gone yes the mana tuning in he a win ratio was 63% five years ago was 72 the last two years a player coming to the Melbourne Storm a win ratio is 83 percent so the expectation and the discipline that is built around that people say to me what’s the difference between business and sport in business there’s no finish line right and one thing that we’ve done at that Mitchell isn’t Scott is that we keep trying new things you know you know the world’s changing and sky has been a leader in cycling you know that you got to be different you have a difference between you and the next time if it’s sports science if it’s the equipment so that’s you know that’s always been my motto be prepared to change and make sure we change and have the right culture that’s a really interesting one because it within in business there’s no finish line but the finish line offers that carrot of motivation if you know I mean the carrot before the donkey that it inspires someone to give their all until they reach the end and that when I’d be in an ideal scenario like we saw with Richie Porte at Peckham road today when C’s finished their finish line is given him Lord he collapses and he’s exhausted momentarily and then he sparks up and he’s got hips to say and he’s got the energy to continue on and try and win the race but in business if there’s no finished one don’t you get to a level of fatigue and he come down no I will ya mentally or physically you you always keep looking for the next project of an exile or the next build or whatever it’s a there’s no as I said you might be a week a month court at the next quarter next year but you got a cook go I’m trying to think of the word for you there’s resilience Raziel resilience and in resiliency in in life that you know it’s important you know resilience from when you’re growing up and you know in terms of it’s too easy to blame someone else and you know when things go wrong in an organization that I own well I look at the mirror and I say yeah you got a black responsible if you hired the wrong CEO or you know and let’s say you know they had that that culture to developing an

organization into the day I’m the person at the top its chairman of so resilience and what I project goes down the line it is important I’m trying to put myself in your predicament but if I had a considerable pool of money and the opportunity to take it easy I would probably take that do you think that would ever be your predicament no well yeah I’ve been successful business and so they had me to do the things that I’ve done but I’ve got a saying there’s no pockets in shrouds so you can’t take it with you I’m setting up for my children and the next generation my grandchildren but yeah it’s different philosophies and you look at a great movie I quote Clint Eastwood that the mule and if you’ve watched it the songwriter said to Clint you’re 88 why are you making another movie you know what motivates you what gets you had a bit every morning and his reply was every morning when I wake up I hear that knock on the door I never let the old man in young forever well and in the song there’s a line that goes if you don’t know the year you were born how old do you feel so that’s my motto and hopefully that you know that I’ve made a difference in people’s life well we did see on the day that the Tour de France of 2020 starts and I look forward to celebrating my 21st birthday with you terrific Porto thanks for a great chapter I go on but it’s a hominid City well thank you please plane a great journey and and people like yourself to here if we’re tied to try you know get cycling out the it’s bloody hard

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